Platform Features
Your Agent Site combines a branded agent website, live IDX/MLS property search, a lead CRM with instant and automated 24-hour follow-up email, AI-assisted content drafting, prerendered blog SEO, agent self-service editing, and a Google reviews integration — delivered as one platform rather than assembled from plugins.
Property search and IDX
Live MLS data through the Spark Platform API, with a filtered search interface covering price, bedrooms, amenities, listing source and subdivision, plus a geographic map explorer and a full-screen property viewer with photo galleries, virtual tours and floor plans.
The MLS token is held server-side and never reaches the browser — a detail that matters because MLS data agreements generally require it.
Lead capture and CRM
Every inquiry, chat message and valuation request is captured server-side and lands in an agent pipeline with a status workflow. Three things happen automatically:
- You get an email immediately when a lead arrives
- The lead is queued for a 24-hour follow-up email so it does not go cold
- The full context is attached — which property, what they asked, what the valuation tool returned
AI assistance, with an honest fallback
Four surfaces can be AI-assisted: buyer chat replies, home valuation narratives, social captions and blog drafts. They run through a provider-agnostic server-side adapter supporting Anthropic, OpenAI and Gemini.
The degradation contract is deliberate: if no provider is configured or an upstream call fails, every feature falls back to deterministic behavior rather than erroring. Valuation price math is always deterministic and client-side — AI writes the narrative around the number, never the number itself.
Content and SEO
- Prerendered articles at real /blog/[slug]/ URLs with per-page meta, canonical tags and JSON-LD
- Town landing pages structured for local search intent
- Automatic sitemap and robots.txt, regenerated on every build
- Structured data — BlogPosting, BreadcrumbList, FAQPage and the agent entity
- A built-in editor with image upload for publishing without a developer
Branding and self-service
Agents edit their own profile, agency, contact details, slogan, bio, accent color, portrait and hero image from the dashboard. Uploaded images are re-encoded server-side, which strips EXIF metadata and guards against malformed-image attacks.
Reviews
The platform can display an agent's real Google Business reviews through a server-side Places proxy, cached per tenant. If it is not configured, a curated fallback renders instead of an error.
Frequently Asked Questions
Is the MLS token exposed in the browser?
No. All MLS requests route through a server-side proxy that injects the bearer token, so it is never bundled into client-side code. MLS data agreements generally require exactly this.
What happens to AI features if no provider is configured?
Every AI surface falls back to deterministic behavior rather than failing — keyword-driven chat, template captions, and standard valuation text. Valuation price math is always deterministic and never AI-generated in the first place.
Can agents edit the site themselves?
Yes. Profile, agency details, slogan, bio, accent color, portrait, hero image and blog posts are all editable from the agent dashboard, and changes go live without a redeploy.